News & Media 8th Nov 2021

Non Fungible Tokens

Authors

Vinay Butani Partner | Mumbai

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The rage for non-fungible tokens (NFTs) has taken India’s entertainment and social media industry by storm with a host of Bollywood and regional stars lining up to sell their digital collectibles. They are taking to NFTs owing to the instant connection they provide with young, tech-savvy audiences and its revenue potential.

  • Against this background, Vinay Bhutani, Partner, Economic Laws Practice (ELP) has been quoted by LiveMint in its article titled ‘From top stars to rappers, NFT is taking over entertainment’. Vinay in this article talks about how the NFTs are beneficial for celebrities. He further adds as to how the smart contracts at the time of sale can enhance the benefits of NFTs.

    Read the comment and detailed article here: Click here

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