News & Media 4th Dec 2025
“Our Partner, Vinay Butani shares his insight in Storyboard18’s article, “AI deepfakes threaten Bollywood: Why celebrities are demanding new identity protection laws.”
He says, “While courts have been proactive, there is no single statute that clearly protects image, voice, likeness, or persona in India, forcing people to rely on a mix of trademark laws, copyright laws, and constitutional principles like the right to privacy under Article 21.”
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