In communication to the Retailers Association of India, the Ministry of Consumer Affairs has said that shopkeepers asking for personal information such as contact numbers, at the point of sale is a violation of consumer rights and constitute unfair trade practices. It aims to ensure that retail businesses treat customers fairly and respect their privacy.
To shed light on this issue, Business Standard has done a story, “Who protects the data you share while shopping?” where Stella Joseph, Partner, Economic Laws Practice (ELP) shares her views on the same.
