Tackling the escalating issue of deepfake videos featuring prominent Indian celebrities necessitates a blend of legal, technological, and social strategies, according to experts in the media industry. To protect their image and privacy, numerous celebrities have begun to fight back against deepfakes. While some have taken legal steps to address issues of defamation and privacy, others have made public statements to increase awareness of deepfakes’ deceptive qualities.
Abhay Chattopadhyay, Partner, Economic Laws Practice (ELP) talks to Lata Jha from LiveMint in the article “Tackling deepfake menace requires legal, tech, societal measures, say experts” emphasizing on the comprehensive legal and regulatory frameworks to prevent, detect, and punish deepfake misuse.
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