Why Amazon’s battle for e-commerce supremacy in India is not easy

The National Newspaper recently published an article on Amazon’s legal woes in India. ELP’s Yashojit Mitra has been quoted in the article, where he discusses how India’s burgeoning e-commerce market is too strategic to be ignored by global players, the impact of ‘Atmarnirbhar Bharat’ and India’s perception amongst the global investors.

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