Articles 10th Dec 2025
In their article titled ‘𝗧𝗵𝗲 𝗚𝗹𝗮𝗺𝗼𝘂𝗿 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗚𝗿𝗲𝘆: 𝗥𝗘𝗥𝗔 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗶𝗻 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗥𝗲𝘀𝗶𝗱𝗲𝗻𝗰𝗲𝘀’ published in ETHospitalityWorld, our Partner Anshuman Jagtap and Principal Associate Preksha Kanungo unpack how India’s booming branded residence segment, where luxury homes are intertwined with marquee hospitality and lifestyle brands, is transforming from a niche offering into a mainstream aspiration for high net worth buyers.
The article also spotlight’s the less glamorous side of this story: the evolving RERA landscape. It highlights how hospitality-branded real-estate projects raise questions about who qualifies as a ‘promoter’ and what obligations follow. The piece underscores how branding, marketing influence and operator involvement can unexpectedly trigger regulatory liability. Overall, it sheds light on the legal grey zones that developers, operators and brands must navigate when structuring such projects.
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