News & Media 11th Jul 2025
The quick commerce boom is facing a backlash, with big FMCG brands in the country becoming increasingly cautious about partnering with the leading players due to their repeated instances of consumer norm violations and hygiene breaches. Regulatory raids have uncovered alarming practices at quick commerce dark stores operated by players like Zepto and Blinkit, including the sale of adulterated and expired products.
Against this backdrop, Our Partner Sweta Rajan speaks to Mansi Jaiswal from Storyboard in an insightful article, “Spoiled milk and rotten promises: Q-comm firms’ hygiene lapses threaten FMCG brand ties”.
Ms. Rajan, mention that, Several brands are strengthening contracts with distributors to enforce stricter clauses on brand safety, expiry compliance, inventory rotation, and clearly defined regulatory responsibilities.
As per the rules of the Bar Council of India, lawyers and law firms are not permitted to solicit work or advertise. By clicking on the "I Agree" button, you acknowledge and confirm that you are seeking information relating to Economic Laws Practice (ELP) of your own accord and there has been no advertisement, personal communication, solicitation, invitation or any other inducement of any sort whatsoever by or on behalf of ELP or any of its members to solicit any work through this website.