India stands as the world’s third-largest alcoholic beverage market, boasting a substantial estimated worth of USD 35 billion. Despite a promising projected annual growth rate of 6.53%, the industry faces persistent hurdles in the form of regulatory complexities. These challenges stem from a dual oversight mechanism involving both central and state governments, exacerbated by onerous inter-state duties, stringent pricing controls, extensive compliance requirements, and a burdening taxation structure. These formidable headwinds continue to cast a shadow over India’s thriving alco-bev sector.
Drawing upon extensive ties within the alcohol beverage industry and an intimate understanding of the governing bodies, ELP’s alco-bev team assists clients in navigating this intricate landscape. Our team’s expertise has enabled us to guide nearly 80% of India’s alcohol beverage industry through an array of legal intricacies encompassing production, distribution, and licensed sales of beverages. This encompassing guidance spans liquor law, advertising and marketing regulations, taxation matters, regulatory compliance, and effective dispute resolution strategies. With a diverse clientele ranging across product categories and company scales, we adeptly discern individual requirements, curating a bespoke blend of specialized skills to address each unique challenge swiftly and effectively.
Our services include:
Advising two large alco-bev companies in anti -corruption proceedings on allegations of irregularities in the framing and implementation of the...
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Developed a comprehensive compliance framework for the alco-bev industry with respect to State excise laws, GST and direct tax, FSSAI,...
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Successfully represented Confederation of Indian Alcoholic beverage manufacturers before the Ministry of Finance which resulted in a favorable resolution of...
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Advised a domestic alcohol federation in formulating its strategy to address the definition of Indian whisky at the World Customs...
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Represented and assisted the beer industry before the GST Council, Central Government and State Government(s) in seeking suitable relief to...
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Advised the Indian wine and spirits industry on labelling requirements in the European Union and the United States of America.
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