India stands as the world’s third-largest alcoholic beverage market, boasting a substantial estimated worth of USD 35 billion. Despite a promising projected annual growth rate of 6.53%, the industry faces persistent hurdles in the form of regulatory complexities. These challenges stem from a dual oversight mechanism involving both central and state governments, exacerbated by onerous inter-state duties, stringent pricing controls, extensive compliance requirements, and a burdening taxation structure. These formidable headwinds continue to cast a shadow over India’s thriving alco-bev sector.

Drawing upon extensive ties within the alcohol beverage industry and an intimate understanding of the governing bodies, ELP’s alco-bev team assists clients in navigating this intricate landscape. Our team’s expertise has enabled us to guide nearly 80% of India’s alcohol beverage industry through an array of legal intricacies encompassing production, distribution, and licensed sales of beverages. This encompassing guidance spans liquor law, advertising and marketing regulations, taxation matters, regulatory compliance, and effective dispute resolution strategies. With a diverse clientele ranging across product categories and company scales, we adeptly discern individual requirements, curating a bespoke blend of specialized skills to address each unique challenge swiftly and effectively.

Our services include:

• Advocacy and representations before relevant government authorities
• Assistance in navigating State Excise Laws
• Indirect and Direct Tax Optimization
• Guidance on FSSAI regulations
• Assistance in Legal Metrology matters
• Trade and customs related issues
• Advisory on Merger Controls ; Anti -Competitive Agreements; Abuse of Dominant Position
• Litigation and arbitration across all fora
• Marketing and advertising regulations
• Licensing arrangements with respect to manufacture and sale of alcohol
• M&A and Joint Ventures
• White Collar Crimes/Forensic investigations