Prohibiting ‘dark patterns’ a win for consumer protection post-guidelines

Companies in India offering goods and services online may have to rethink their user interface and marketing strategies after the government on Friday released final guidelines on the regulation of “dark patterns”, or the use of deceptive designs on online platforms used to manipulate or influence users into making certain choices that may not always be in their best interest.

Sweta Rajan, Partner, Economic Laws Practice (ELP) Laws Practice talks to Anjali Jain from Deccan Herald, in the latest article Prohibiting ‘dark patterns’ a win for consumer protection post-guidelines on the impact of the said regulation.

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